A NEW CHAPTER FOR THE LONDON YOUTH GAMES
The London Youth Games has been London’s largest provider of youth sporting opportunities for over 40 years
Our mission is to inspire and enable every young Londoner to find their best through sport. Reaching 140,000 young people across 33 boroughs in 30 sports annually, we are an organisation that’s committed to inclusivity.
Today we are excited to announce a multi-year partnership with Nike, which represents a new chapter for the Games and more importantly for young Londoners throughout the capital. To kick off this truly unique relationship, Nike have powered up our capabilities as an organisation, designed and produced bespoke London Borough participant t-shirts, and will be bringing Nike elite athlete inspiration to event days across the summer season!
David Carmont VP/GM Nike UK&IRE says, ‘We know that young Londoners have an unbeatable spirit and attitude that really sets the tone for this city. But we know that they now need sport in their life more than ever. ‘The commitment to the London Youth Games, Hackney and other youth partnerships represents a significant moment for Nike. We know young people who move, move the world forward and we are committed to creating more opportunities to play and help unlock the potential of young Londoners. Nothing Beats A Londoner showed young Londoners that Nike understood them, but our role has now shifted and we are committing to moving the next generation through sport more than ever before.’
The London Youth Games Interim Chief Executive Officer, Nicky Affleck said: ‘This is an incredibly exciting chapter in the Games’ 42-year history. Both LYG and Nike share the same values, and we believe that as long as a young person has a dream to play, they should have the opportunity. From Dina Asher-Smith to Mo Farah and Raheem Sterling to Alex Scott; we are an organisation that has inspired and enabled so many athletes with the best start in their sporting careers. This unique partnership represents a game changing moment for the London Youth Games and will support us in inspiring and enabling more young people to find their best through sport.’
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For more information about the partnership please email media@londonyouthgames.org.
